Link text

Key Point

💡 Use descriptive link text that is helpful to the reader.

When you're writing link text, use a phrase that describes what the reader will see after following the link. Links should make sense without the surrounding text.

That can take either of two forms:

  • The exact title of the linked-to page, capitalized the same way the title is capitalized.
  • A description of the linked-to page, capitalized like ordinary text instead of like a title.

Note

You have to rework a sentence to include a phrase that makes good link text.

A couple of things to keep in mind about link text:

  • Don't use the phrase "click here" or "this document." It's bad for accessibility and bad for scannability.
  • Don't use a URL as link text. Instead, use the page title or a description of the page.

👍 Recommended:

For more information, check the [Plone website](https://plone.org "Plone's Homepage").

👎 Not recommended:

For more information, click [here](https://plone.org).

If you have punctuation immediately before or after a link, put the punctuation outside of the link tags.

Last Updated: 6/17/2019, 1:46:41 PM